Scale AI Content Without Losing Your Brand Story or Voice
Using unstructured AI for content creation can quickly result in brand drift, and loss of customer trust.
With brand drift your narrative integrity is compromised. The unique voice of your company becomes diluted. Soon, you begin to sound like everyone else.
Story Aligned helps small and mid-market companies use AI without losing the unique stories and brand voice on which customer trust is built.
Why the focus
on story?
In a world of AI-generated content, your company’s stories are your moat. What you say and how you say it can be copied by anyone. But your stories – which define your brand – are yours alone.
Three Different Consulting Plans to Protect Your Brand Story
The Brand Drift Risk Audit
The Diagnostic Layer
A focused review of your content – past and present – to spot signs that your messaging is drifting or losing its distinctive edge.
- Analysis of content over time
- Identification of points of drift
- Full report
- 45-minute readout call
- Clear recommendations on next steps
The Story Discovery Plan
The Identity Layer
A deeper engagement to uncover the origin stories, beliefs, tensions, and differentiators that should be anchoring your messaging.
- Deep research into company stories
- Story curation to identify core themes
- Apply the SPICE Rubric™ for story quality
- Messaging recommendations and next steps
The Full Alignment Plan
The Implementation Layer
A strategic engagement that combines story discovery, deeper narrative diagnosis, and a framework for keeping content aligned across teams and channels.
- Story discovery and narrative review
- Apply Narrative CORE Rubric™
- Establish voice alignment
- Create Story Integrity Canvas
Some of the brands I’ve worked with…
My promise and background
Most brand drift prevention and alignment services rely on AI alone. (Fox guarding the henhouse?)
At Story Aligned, I use AI for a first pass only, and then overlay my 40+ years of experience as an award-winning copywriter and creative director. Plus a proprietary set of rubrics and frameworks. That’s a whole different level of insight and service.
I’m Nick Usborne, and I’ve spent decades helping businesses create communications that are clear, persuasive, and unmistakably their own.
Now I help small and mid-sized companies harness AI while protecting the authentic stories and brand voice that earn their customers’ trust.
