The Brand Drift Risk Audit in Detail

You may already have a sense that something is starting to slip.

Your content is still getting produced. The channels are active. The words are competent enough. But the message feels less distinctive than it used to. The voice is not wildly off, but neither is it as recognizable, confident, or persuasive as it once was.

Perhaps AI has quietly entered the workflow. Perhaps more people are now involved in creating content. Perhaps the pressure to publish more, across more channels, has started to blur the story buyers used to respond to so easily.

You do not need a full strategic engagement to confirm that suspicion.

You need a focused, intelligent first look.

The Brand Drift Risk Audit is designed to do exactly that.

How it works

The Brand Drift Risk Audit runs over approximately two weeks.

It all starts with a short intake process. First, you let me know which are your most important content channels. Then we identify and collect content assets from up to 4 of those channels.

These assets will include examples of current content, and content from 6, 12, and 18 months ago. This allows me to look for shifts in tone and language over time.

From there, I review the material with three questions in mind:

• are there differences between older and new content?
• are we seeing signs of content becoming generic, blurred, or inconsistent?
• does it look like AI is causing some brand drift?

The goal is to identify the important patterns, surface the real risks, and give you a clear recommendation on what to do next.

At the end of the engagement, you receive a written report followed by a 45-minute readout session.

What you leave with

Once my analysis is complete, you’ll receive a written report that includes:

• assessment of voice consistency, message clarity, and signs of narrative drift
• identification of high-risk areas across channels
• recommended next steps
• plus a 45-minute readout session with recommendations

Who this is for

The Brand Drift Risk Audit is designed for companies that are not yet ready to commit to a larger engagement, but know enough to suspect that something in the message is weakening.

Especially useful for:

• CMOs and heads of marketing
• brand and content leaders
• teams now using AI in content production
• companies with multiple contributors creating content
• organizations that want a lower-risk first step before moving into deeper strategic work

It is particularly useful when you are hearing comments like:

• “The content is fine, but it all feels a bit flatter.”
• “We are producing more, but sounding less distinctive.”
• “Something feels off, but we cannot quite name it.”
• “AI is helping us scale, but I am not sure what it is costing us.”

Your investment – US$5,750

Next Steps

Reach out to me, and we’ll set up a 30-minute Discovery Call to see if The Brand Drift Risk Audit is a good fit for you, your team, and your goals.

CONTACT ME NOW