AI Consulting

Protect the Stories That Make Buyers Choose Your Business, While Still Leveraging the Power of AI.

AI is helping your team create more content, faster than ever.

But when content scales faster than story, something important starts to break. Messages blur. Voice drifts. The qualities that once made your brand clear, distinctive, and persuasive begin to flatten.

StoryAligned helps mid-market companies protect the story that makes buyers choose them, so they can scale AI-assisted content without losing clarity, consistency, or trust.

This is a short, focused consulting engagement led by veteran copy strategist Nick Usborne.

We identify where AI is weakening your brand communication, define the story guardrails that matter most, and give your team a practical way to keep content aligned as it scales.

Signs of drift

This engagement is for companies already feeling the strain of AI-assisted content.

You may be seeing:

  • messaging that feels less distinctive
  • inconsistent voice across channels
  • more rewrites and slower approvals
  • content that is efficient, but less persuasive
  • a growing sense that your brand is starting to sound like everyone else

What you get from this engagement

This is a focused engagement with three high-value deliverables.

1. Narrative Drift Diagnostic

A clear assessment of where your current content is losing clarity, voice, and differentiation.

2. Story Guardrails

A practical set of story, message, and voice rules your team can use when creating or reviewing AI-assisted content.

3. Brand Alignment Playbook

A simple working guide showing where AI can help, where human judgment must lead, and how to keep content aligned as you scale.

How it works

Most engagements run over two to three weeks.

We begin with a kickoff call and a conversation with your lead marketing or brand stakeholder. Then I meet with a small number of key team members to understand how content is being created, reviewed, and shaped by AI across your business.

From there, I review your existing materials, identify where narrative drift is starting to show up, and develop a practical set of story, message, and voice guardrails for your team.

You receive one concise final report containing your Narrative Drift Diagnostic, Story Guardrails, and Brand Alignment Playbook, followed by a live readout session and a follow-up call to support early implementation.

The outcome

Your team leaves with:

  • a clearer, better-protected brand story
  • stronger message consistency
  • fewer approval bottlenecks
  • more confidence in AI-assisted content
  • a practical way to scale without sounding generic

Who this is for

This is designed for mid-market companies with growing content demands, multiple contributors, and increasing use of AI across marketing.

Especially useful for:

  • CMOs and heads of marketing
  • Brand and content leaders
  • Teams under pressure to produce more without diluting what makes the brand distinctive

Why StoryAligned

I’ve spent 45 years helping businesses create persuasive, distinctive communication.

Now I help companies protect that distinctiveness as AI changes how content gets made.

Because when a brand loses its story, it does not just lose consistency. It loses the very thing that makes buyers notice, trust, and choose it.

This is not about using more AI.

It is about making sure your brand still sounds like you.

Next Steps

Reach out to me, and we’ll set up a 30-minute Discovery Call to see my consulting service is a good fit for you, your team, and your goals.

CONTACT ME NOW