If you looked at the balance sheets of the S&P 500 back in 1975, you would have seen a lot of hard assets. Factories. Inventory. Equipment. In fact, intangible assets – like brand and IP – made up just 17% of a company’s value. Fast forward to the 2020s, and that number has flipped. Today, … Read more
Imagine you’re at a dinner party. You meet someone new. You ask them what they do. They don’t pause, pull out a style guide, and check a list of approved keywords. They don’t ask themselves, “What tone should I use to sound human?” They just answer. Because they know who they are. Their sense of … Read more
It feels like a magic trick, doesn’t it? You type a few words into a box and have an instant prompt. You hit enter. And seconds later, you have a blog post. A month of social captions. A sequence of emails that would have taken you a week to draft by hand. We are all … Read more
When generative AI first burst onto the scene, the reaction from content teams was a mix of awe and anxiety. One minute we were sweating every word in a product launch email. The next, we were watching GPT churn out a thousand words in less time than it took to microwave a burrito. It felt … Read more
