Your team adopted AI to move faster. And in many ways, it has. You’re puiblishing more content each week than was imaginable just two years ago. But somewhere in that acceleration, something else started happening. Approvals got slower. Rewrites multiplied. Someone keeps sending things back with notes that are hard to articulate. It’s close, but … Read more
If you looked at the balance sheets of the S&P 500 back in 1975, you would have seen a lot of hard assets. Factories. Inventory. Equipment. In fact, intangible assets – like brand and IP – made up just 17% of a company’s value. Fast forward to the 2020s, and that number has flipped. Today, … Read more
Imagine you’re at a dinner party. You meet someone new. You ask them what they do. They don’t pause, pull out a style guide, and check a list of approved keywords. They don’t ask themselves, “What tone should I use to sound human?” They just answer. Because they know who they are. Their sense of … Read more
It feels like a magic trick, doesn’t it? You type a few words into a box and have an instant prompt. You hit enter. And seconds later, you have a blog post. A month of social captions. A sequence of emails that would have taken you a week to draft by hand. We are all … Read more
When generative AI first burst onto the scene, the reaction from content teams was a mix of awe and anxiety. One minute we were sweating every word in a product launch email. The next, we were watching GPT churn out a thousand words in less time than it took to microwave a burrito. It felt … Read more
