Protecting brand story and voice in a world of AI content.

AI training for marketing team

Your brand is your most valuable asset, and it’s being diluted by AI content.

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During my early years at a London advertising agency, one of the people I followed closely was the copywriter, John Hegarty. Now Sir John Hegarty. He was always good for a memorable quote. This one resonates with me, deeply. “Always remember: a brand is the most valuable piece of real estate in the world; a … Read more

ai team talking about brand drift

How to Spot When Your Brand Voice Starts to Drift

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At first, it’s just a word that feels… off. Then a sentence that lands with a thud in your newsletter. Nothing terrible. Nothing “wrong.” But something’s shifted. What once felt unmistakably you now sounds like it was churned out by someone—or something—who only thinks they understand your brand. Welcome to brand voice drift. It rarely … Read more