If you looked at the balance sheets of the S&P 500 back in 1975, you would have seen a lot of hard assets. Factories. Inventory. Equipment. In fact, intangible assets – like brand and IP – made up just 17% of a company’s value. Fast forward to the 2020s, and that number has flipped. Today, … Read more
It feels like a magic trick, doesn’t it? You type a few words into a box and have an instant prompt. You hit enter. And seconds later, you have a blog post. A month of social captions. A sequence of emails that would have taken you a week to draft by hand. We are all … Read more
When generative AI first burst onto the scene, the reaction from content teams was a mix of awe and anxiety. One minute we were sweating every word in a product launch email. The next, we were watching GPT churn out a thousand words in less time than it took to microwave a burrito. It felt … Read more
During my early years at a London advertising agency, one of the people I followed closely was the copywriter, John Hegarty. Now Sir John Hegarty. He was always good for a memorable quote. This one resonates with me, deeply. “Always remember: a brand is the most valuable piece of real estate in the world; a … Read more
